I (Matt Ramage) talk a lot about creating content with strategy. The question we are trying to answer is why? Why do the thing? Why take the pictures, why make the video? Sometimes the strategy is to create something fun.

Matt Gore reached out to us for a set of new photographs. That was it. I brought him in studio to do a strategy session and while he was here, I showed him a creative video we did called “Light Test” (which you can also see in our portfolio). I shared it because I was proud of it. I shared it because I thought it was fun. I could see the wheels start turning. Our meeting soon turned into a discussion about how he could use a piece of content like that.

What started as a project for fun in the studio, turned into inspiration for our client. Matt Gore knew how he could use that in his business. We scheduled it in, and executed on the plan.

The rules of content marketing are to hold your audiences attention by educating, or entertaining them. Matt Gore is an entertainer, and we think this shows exactly what he’s made of.

Thank you, Matt, for choosing our team.