Clubhouse Golf Academy came to us for creative direction and strategy in designing a full media stack for their brand launch. Our strategy was simple: show their passion, and create content that connects them with their audience. Here is how we did it. 

The main asset of this media stack is the campaign video below. Mitch loves golf. It’s why he created Clubhouse Golf Academy. This film is Mitch’s story. It’s a story of what the game of golf meant to his life, which translated into why he became a golf pro and started teaching lessons. We didn’t want the film to feel one-sided and knew we had to include a relatable story of a real client. That’s why Mitch asked Sarah, one of his clients, to share her story.

The final film allows the viewer to see how passionate Mitch is as a teacher, as well as what it could be like being part of the Clubhouse. In the film, we posed the question to Sarah, “Why do you golf?” and in doing so, are asking the audience the same question. Sarah’s story is authentic and allows the audience to put themselves in her shoes. To wrap it all up, we invite the audience to be like Sarah; we invite the audience to get started.

To say Mitch was thrilled with the final results is an understatement.