People know stock photography when they see it. When building a brand, you want it to connect with the audience and stock photos don’t cut it. For this project, we worked with Federated Co-operators Limited to create a custom set of images for them to use for their Human Resources department. It was important that the images were useable in a variety of areas.

We worked with their team to create a set of “scenes” where people could interact. This included the board room, offices, and other spaces at their head office. To have our subjects look natural in the scenes, we gave them prompts and had them actually engaging with each other with real conversations.