For our clients over at Keystone Paving, documentation of their work is a huge part of their sales process. One of their key messages is they are a “breath of fresh air.” They want to inspire people with not only beautiful ideas, but the confidence that their team has experience.

Their landscaping work is seasonal, so a lot of their sales and planning happens in the winter, and starts in the spring. What they needed was a way to show people their work year round. We used a mixture of videography and photography to show their work.

When working with inanimate objects, movement of the camera is important. We used a mix of drone and ground cameras to capture a variety of yards to build a short film for their website and in person sales presentations. We also captured photographs for print and digital marketing.

We love this kind of documentation work. In our industry, they say, “show what you want to shoot.” It’s a simple idea that is basically saying that you should put the work out there that you’d like to do more of.